Marketing Plan For New Brand - 830 Words

Marketing plan 1. Conventional Marketing First of all, for our new brand, we should establish a good brand image. At the beginning we owned many branch stores in different areas, the fast king headquarter has requirements that each branch stores should has normalized and unitized design style, the fast king headquarter will provide standardized design drawings to our investors, those steps can lay the groundwork for advertising our new brand â€Å"the Fast King Burger†. The second important thing is how to choose the right means of propaganda, our goal is that spent less money to get the best advertising effect. Before advertising we should choose advertising media, because choosing accurate advertisement will have related to the effect of advertising. †¢ Implement a local campaign with the Company’s targeted market via the use of coupons that will be provided with all mailed advertisements. †¢ Build a large word-of-mouth referral network through existing customer base once the business becomes popular within the local community. †¢ Establish connections with local suppliers and vendors 2. Promotion The most important among the marketing mix is promotion. We need to create the awareness among the people about our burgers, or else we will lose market share in the competition with another burger brands in the market. It is our campaign that is going to bring out the innovation that we have brought in burger. One our advertisement campaign succeeds sure our burgers will standShow MoreRelatedMarketing Plan For A New Brand2858 Words   |  12 PagesExecutive Summary This marketing plan is about a new brand called â€Å"Elegant Apparels†. Under this brand, we will provide females different types of clothes which are according to their requirements. We will initiate our business in January, 2015 as it is the start of financial year as well. We will start our business from New York as it will also work as our headquarter city. But we will expand our business from city to city starting from New York to California and then Los Angles. As these citiesRead MoreMarketing Plan for a New Fashion Brand for Women1157 Words   |  5 PagesMarketing Plan for a new fashion brand The Brand It is a fashion brand created for a modern woman who is open to new ideas, who likes fashion and clothing and looks for something beyond what is available off the peg. The key message associated with the brand is classy, minimalistic, upscale and versatile clothing. Mission of the business is to create timeless style based on outstanding designs using only best quality fabrics and row materials. It’s a casual elegance of the highest orderRead MoreMarketing Plan Soft Drink Company 1st Half1495 Words   |  6 PagesExecutive Summary The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China. It has been found that the company should target the market aged 18 to 44, married, living in urban China, and purchasing for personalRead MoreMarketing Is The Holistic Approach985 Words   |  4 PagesMarketing is crucial to the success of a brand and is an encompassing set of processes facilitated for generating, communicating and bringing value to consumers. Moreover, marketing is about managing relationships with consumers in ways that benefit the organizations and its stakeholders. The marketing concept most widely used is the holistic approach. According to Kolter (2012) â€Å"It is the concept based on the development, design and implantation of marketing programs, processes, and activitiesRead MoreMarketing Communications Plan For A Fictitious Company1253 Words   |  6 PagesThe following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult so ft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China. It has been found that the company should target the market aged 18 to 44, married, living in urban China, and purchasing for personal use. In order to addressRead MoreMarketing Analysis : Marketing Audit1229 Words   |  5 Pages1.1 Marketing Audit Marketing audit can be defined as a study, inspection, review and/or evaluation of marketing activities of any company. Basically, it estimates the marketing environment of the company, aims, strategies, and policies of the company. After evaluation of marketing plans and strategies, it has to identify the mistakes, weaknesses, insufficiencies, complications and other issues to be encountered in firm’s marketing purposes. The final outcome of the marketing audit recommends measuresRead MoreAnalysis of Gillette Case1083 Words   |  5 PagesMARKETING ASSIGNMENT: GILLETTE CASE 1. Analyze Gillette’s planning and control systems These two management tools provide the company with the necessary information to run the different SBU’s from a marketing point of view. They are complementary to a such extent that they need each other to be meaningful. The planning system is focused on the creation of marketing strategies and marketing actions to develop the brands, based on information gathered a priori. Based on it, the companyRead MoreThe Strategic Marketing On New Zealand Merino1466 Words   |  6 Pageswool if you wool MERINO Introduction The purpose of this paper is to examine on the Strategic Marketing on New Zealand Merino. And to identify their current marketing tactics and the marketing opportunities that can be applied. New Zealand Merino business had encounter numerous challenges before it became a producer of merino fabric with high grade quality and gain a recognize on its brand in local and international market. This achievement of the organization in previous years is due to itsRead MoreMarketing and Woolworth1476 Words   |  6 Pagesmarks) Describe the implementation of a recent marketing program or a marketing plan of the organisation. You are required to describe broad and specific action programs (what, when, who and how) with reference to the marketing mix elements. Woolworth is a retail primary activity in supermarket and has a portfolio business which is similar to wesfarmers, like BIGW, petrol and liquor stores bonds, it is a big huge range of consumer favourite brands. It is a big competition industry and needRead MoreKudler Communications Plan1628 Words   |  7 PagesCommunications Plan Kudler Communications Plan Given the competitive nature of business, it is no longer enough to rely on one form of marketing communication. There are several options such as social networking sites, on health magazines, and other publications that target health-conscious diet, which fall under personal and non-personal communications depending on the message and mode. All these options and more are evaluated below to arrive at a feasible and the most effective marketing communication